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Veggie Sticks 14! Carrots 1!

Most grocery store aisles now carry Veggie Sticks in the snack section. Bags are labeled as simple, honest, nice, healthy, good-for-you snacks. One food manufacturer stated on the front of the package: “A colorful medley of tomato, spinach and potato!”

The packaging leads you to believe you are consuming a healthy food. The stores stock large bags of veggie sticks in the snack section and also easy to grab smaller bags at the checkout lines. This encourages you to buy these products in a couple of different ways. You are in the snack aisle at your local grocery store, maybe your kids are in the cart, you see the various bags of chips, and then spy Veggie Sticks. Great! something that must be healthier than chips, so you choose the veggie sticks reasoning, Veggie sticks must be better for my family than the potato chips”. You are at the checkout line waiting… and your child wants to buy a treat. You spy the small bag of veggie sticks, relieved that your found something relatively healthy to satisfy your child.

What is really in your bag of veggie sticks? What is the truth in packing for prepared foods?

Veggie Stick Ingredients

The first three ingredients are some type of processed potatoes, followed by corn starch. The “veggies” in the bag consist of tomato puree, and spinach powder. There is a bit of turmeric and beetroot powder, but these ingredients are used to create color, an illusion to lead you to believe you must be eating something healthy.


One of my clients who is working on improving her overall health added the veggie sticks to her, diet when I encouraged her to add more vegetables to her meal plan. What she got was a bag full of processed junk. The total ingredients in this bag listed 14 different ingredients, 280 mg of sodium, 7 grams of fat, and 16 grams of carbohydrates. She might as well have consumed a bag of potatoes chips!

Being obese is harmful to your health. We know that! It is one of the leading contributors to heart disease, diabetes, and a host of other illnesses. Food manufacturers want to sell their products. They are not concerned about your weight on the scale. They want to sell their product to you!

FDA & Food Packaging

The FDA currently does not regulate food manufacturers on the design and description of the food listed on the front of the packaging. The nutrition label on the back of the packaging which is in tiny print is required to list the ingredients in order of amount of the ingredient. It is important to read labels to know what you are putting in your body.

Many times when am in the grocery store I see carts loaded full of brightly packaged food, the packages often featuring pictures of nature, sunshine, fields of grains etc.…are you really getting a healthy good-for-you food, or a con job to buy their product?

Better Selections

Healthy Choice

Make your life easier and healthier, read food labels, better yet stick to the produce section and fill your cart with healthy whole and fresh foods.

The label on a bag of carrots lists one ingredient: Carrots.

Now that is simple and healthy!

Jennie Schwartz
Personal Health Coach

Jennie is a certified health coach and yoga instructor. Her approach combines yoga, fitness, and nutrition to achieve health goals. Her biggest joy is helping clients discover the tools needed for a lifetime of balance and well-being.

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